[ Marketing · Advertising · Case study ]
MINT Dentistry
Dental marketing and advertising for a practice that refused to look like a dentist’s office. A brand redefined, a website that turned visitors into patients, and campaigns built to be felt.
[ Services ]
- Website Design
- Social Media Management
- Google Ads
- Video Production
- Branding
- Paid Social
- Ad Campaigns
- E-Mail Marketing
- Print Collateral
- Billboards
- Media Management
- Internal Branding
The challenge
The challenge was to take a brand that had grown in many directions and redefine it around one clear vision: its founder’s.
Before contacting us, MINT dentistry had sought out other design and marketing agencies for a unique website, and left unimpressed. When they reached out to DIAZ Ad Group, they were won over by the first mockup.
From that day, MINT dentistry’s marketing and brand moved to a new level across the board. The practice gained a web experience as distinctive as its care, and online appointments began arriving every week. It was the start of a long and fruitful journey: carrying MINT dentistry across every platform, from search and social to television and billboards.
Promotional commercial
About MINT
Since opening its doors, MINT dentistry has been at the forefront of every major advance in dentistry.
Among the first to adopt the new IMAX porcelain veneers. The first to introduce team dentistry. The first to pair iPads and movies with leather massage chairs. The first to take the fear out of dentistry, to offer luxury dentistry that is truly affordable, and to bring the price of veneers down to earth.
A brand like that deserves marketing with the same conviction.
The billboards
Sexy teeth, continued.
Some billboards demand a second look. MINT’s demanded a conversation.
The “sexy teeth” line was born inside MINT, a chairside promise that became the practice’s slogan, as told in D Magazine’s feature on MINT Dentistry’s sexy teeth billboards. The boards turned a Dallas commute into a citywide talking point.
Carlos Isaac Diaz served as creative director on the billboards that continued the campaign: well-dressed, editorial portraits beneath one unapologetic line, for dental advertising that refused to look like dental advertising.
The work still travels. A LinkedIn breakdown of the “We Make Sexy Teeth” billboard calls it the ad that broke every marketing rule, and worked.